Welcome to the Eventtia Ekō

When you’re planning a virtual event, there’s a lot to keep track of. From booking speakers to checking sound and camera systems are working, it’s easy to get caught up in the details.

Pre-recorded entertainment is everywhere, from what’s on television to the endless videos you may scroll through while browsing social media, but it does not replace active interactions. All major social media companies have integrated live streams into their platform, and this shows the desire for live and interactive events. 

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. 

Promoting your event can be a daunting task. You need to target the right audience, drive registrations, increase your reach, and ultimately turn your event into a successful one. But how do you do this if it’s your first event, you don’t have a large audience, or your brand isn’t established yet? 

Let’s face it, throughout the COVID-19 pandemic we have been forced to host and/or attend so many virtual events, but how many of those have been interesting and valuable? 

Whether you’re planning an in-person or virtual program, gaining sponsors is crucial to any successful event. And for virtual event-planning in particular, you need additional tools to connect online attendees from your business to those sponsors. 

In event marketing, a formal press release can be a very important asset. A well-written press release can ensure the media is aware of your event’s existence. The media in turn will pass the news to the public and preferably, your target attendees. 

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. 

On May 4th 2020, also known as Star Wars Day, the biggest convention in the name of the space-opera franchise was a little different.