Welcome to the Eventtia Ekō

Since the dawn of time, shop owners have used holiday events to boost traffic into their stores and generate sales through live events. From Macy’s New York, Harrods London to Galeries Lafayette Paris, the Christmas window displays have always been a must have and a marker of the beginning of the holiday season. In this day and age, with the evolution and development of technology and the appearance of live streaming technologies, e-commerce businesses can now do the same. What is more and even better than live streaming is live video shopping which has recently and rapidly emerged as the perfect solution for e-commerce businesses. 

The life of a real estate agent may seem glamorous and adventurous (and, to some extent, it is), but it’s also filled with challenges and hurdles. The market is extremely competitive, especially if you operate in a high-profile area, and even the smallest fluctuation can mess up your plans. 

Virtual conferences have been on the menu for more than a year now — initially seen as something to plug the gap left by in-person conference cancellations, virtual conferences are here to stay, definitely in the short term and most likely much longer than that. 

There’s no doubting that the COVID-19 pandemic has touched almost all aspects of our lives. For many of us, what was once unimaginable is now a reality and no more so is that true than in the events industry. 

In event marketing, a formal press release can be a very important asset. A well-written press release can ensure the media is aware of your event’s existence. The media in turn will pass the news to the public and preferably, your target attendees. 

One of the biggest challenges when running an event is the planning stage: even organizing a fairly small and seemingly simple event can be a very challenging task with all the different details to consider and adjust.

For any given event, collecting data is integral. It helps you know how successful an event was, giving you a clear idea of the turnout, as well as the earned return on investment; after all, events aren’t free.

Creating a hybrid event plan in 2020 is an essential process—the way events are delivered now has changed dramatically, and companies need to adapt.

When we scheduled an online meeting with mentalist Daniel Fernandez so that he could show us some tricks, I was determined to make things difficult for him.  I'm a skeptic, and I thought I won't fall for his magic tricks. But oh boy, how wrong was I?