By enabling brands and organisations to expand their reach and create intimate moments with their audiences, live streaming has quickly established itself as an event marketing essential.
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When you’re planning a virtual event, there’s a lot to keep track of. From booking speakers to checking sound and camera systems are working, it’s easy to get caught up in the details.
Pre-recorded entertainment is everywhere, from what’s on television to the endless videos you may scroll through while browsing social media, but it does not replace active interactions. All major social media companies have integrated live streams into their platform, and this shows the desire for live and interactive events.
Are you an experienced event planner thinking of starting your own business? Or are you an entrepreneur looking to enter the lucrative event planning niche?
You’ve planned your perfect event: booked the best venue, prepared the best virtual event platform (if it’s a virtual event), booked the top world-class speakers for your conference, and so on.
Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event.
Promoting your event can be a daunting task. You need to target the right audience, drive registrations, increase your reach, and ultimately turn your event into a successful one. But how do you do this if it’s your first event, you don’t have a large audience, or your brand isn’t established yet?
Virtual trade shows are a fantastic forum to bring people together to discuss business, create new connections, and generate business. Even better, their main components – i.e. networking, exhibitor booths, product launches, and so on – work virtually.
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