Welcome to the Eventtia Ekō

The Covid-19 crisis called for a complete overhaul in the business model. With strict lockdown restrictions and regulations, organizations worldwide were forced to implement remote working practices with barely any time to wrap their heads around the situation. That was a completely new method of working, bringing in several advantages. People were able to work from anywhere they wanted, and productivity increased manifold.

It’s easy to think of the popularity of online events in isolation. As if their rise was due to something specific. Nothing’s farther from the truth.

If you’re looking to boost the conversion rate on your ecommerce website, you need to take a customer-centric approach in this day-and-age.

We’ve helped professionals from 37 countries design and run successful events, and now we want to help you! That’s why we are launching the Eventtia Academy, a new range of courses that will teach you how to create and deliver events that pack a punch. 

[Guest post by PurplePatch]

Welcome, ladies and gentlemen! We have arrived at the digital era. To your left you can see a company that has made it. It exists online. To your right, an institution that hasn’t made the transition. All that remains are the dark outlines of where the building once stood. The same goes for events and really anything. If you don’t exist online, you just don’t exist. Luckily, most event profs have come to realize that they need an event web page in order to create successful events.

Have you created your social media marketing strategy? Have you already launched it and achieved your first results? That's great! But your job is not done yet. You want to keep optimizing your strategy constantly. In order to do that, you have to keep track of your metrics, know which ones to analyze and how to use the information to get even better results.

SOCIAL MEDIA FOR EVENT PROMOTION - PART II: 

I bet after having been served all those tasty benefits of using social media for your event, you got hungry for more.

I want you to think about this: What's the main goal of attending an event? Right, networking. What's the secondary goal? Bingo! Soaking up valuable, helpful content. What does this have to do with social media? Everything!